First, we start with in-depth research and analysis of your business, market and competitors. With our findings, we establish your Unique Selling Point(s) – USPs. Next, we work to create the most effective way to reach and speak to your target market. We offer focus group screening as well as market surveys to gain feedback from your target market and shine light on what your customers would like to see – and expect – from your brand.

Surveying is used to gain consumer opinions about a new product or a new brand. They also serve well in business marketing. This can be helpful for new companies planning to break into the market. It will help determine the best course of action. In addition, it will also be a good test launch. The findings of surveying can often be priceless and provide insight into how well the brand or product will be received.

At River City, we help you establish goals for bringing in business, strengthening processes, maintaining brand integrity and other limits you want to overcome, then recommend plans to get there. Every company strives to be successful, but many struggle with how to get there. With us, your goals become our goals. We evaluate your target market’s wants and needs, then position a message across all mediums consistently, to achieve those goals.

We establish your Unique Selling Points, then teach you how to use them to position yourself ahead of your competition. After researching your target market and evaluating your goals, we create a custom creative brief around your brand, defining a clear path to best position your USP and strengthen your brand awareness.

Our designers are committed to making your company’s logo stand out from the crowd. We make logos the are successful at bringing in more business. Already think your logo is the best it could be?

Your logo is your company’s face to the world. It’s the first thing people will see when they visit your website or see your packaging. A unique logo is one of the main ways people remember your company. It should link your website with your marketing materials. A strong logo should give those who see it a feeling for what the company does. Great logos should give people a sense of trust in the company.

Professional graphic design plays a major role in branding. You need your company to make a great first impression on clients, vendors and other entities. Because cheap looking design will cast an ugly shadow on your business, it will be difficult to break the impression that your company cannot afford professional design.

Our Art Directors and Graphic Designers are highly skilled and have years of experience. They have studied at some of the highest-rated art schools in the country. The team works as a whole and has a keen eye to good design and to what is current.

We research your brand and come up with a consistent color palette that best represents it.

Your logo and brand colors create that key first impression. Research has shown that different colors provoke different responses in people. We use this psychology of color to help determine the right color palette that speaks directly to your target audience, while stimulating a specific emotional response.

We perfect your image, but we take perfecting your message just as seriously. Our team will research your industry and target market to determine the best, most effective way to speak to your potential clients. Our art directors and copywriters will then work together to create your messaging and brand voice.

Today it is more important than ever to be seen often and in the best possible light. You should look at photography as a way to share your brand story. It should show ‘the face behind the business.’ When customers look at your business online, they are also looking at who you are and how you conduct business. Good photography can make or break a website as well as marketing materials.

Before we begin development, we establish the content strategy for your project. We start by determining what pages to include on your website and how to introduce further information to your visitors. We then use competitor analysis, keyword research, and market research to determine what type of content to use.

Now you have your new brand messaging, color scheme, and logo established. What’s next? We now need to make sure it is being used consistently across all mentions of your brand online, in print, and on signage. It’s time to throw away anything that doesn’t strictly follow your new brand guidelines. This consistency along with your new brand identity will portray professionalism, while generating credibility, loyalty, and trust.

Today, relevant content is king. Our writers have decades worth of writing experience in both the corporate world and the agency world. They know what it takes to keep your customers interested. Keeping your content interesting, relative, and entertaining will assure your audience will continue to visit your website. Relevant blogs, written on your behalf, can significantly increases traffic to your website.

In today’s mobile world, Responsive Web Design is more important than ever! Your website needs to load perfectly regardless if it’s being viewed on desktop computers, laptops, tablets or smart phones. This is done through re-adjusting or re-alinging content, images, videos and sidebars in order to be contained within the device screen size.

Your website is your lifeline to business. Most people will research you online before ever seeing your physical location. A well-designed website will absolutely bring more credibility to your business and increase sales. A well-designed digital sales funnel that includes SEO, SEM, pay-per-click advertising and website management will increase lead generation opportunities. Your website is live 24/7 and provides a way for potential customers to find and research your company. In addition, it also offers unlimited reach to potential clients all over the world that may be searching for information about your company or similar products and services. It’s how you sell your products and services directly online while giving your customers a way to contact you personally to provide feedback.

It is important that your website remains current with the times and trends. You need it to take advantage of new technologies and online opportunities. If done well, redesigning your website can result in a high return on your investment. With technology advancing faster than ever, many website platforms and content management systems haven’t kept up. If you’ve got an older website, not only do you look outdated and unprofessional, but you are also more vulnerable to security breaches and hacks. Additionally, if that’s the case – your website is most likely not mobile-responsive. By having your website redesigned to a more current, flexible and progressive platform, your site will be able to adapt with evolving technology and maintain greater security.

What’s the difference between Web Design and Web Development?

“Web Design” is the customer-facing part of your website – how it looks. “Web Development” is the back-end of the website, what makes it work. This would include the programming and functionality of each page. In addition to perfecting the appearance of your site, we also put a great deal of focus on how the site works, the customers’ experience and keeping everything running effectively.

We offer website hosting for your convenience. In order to publish a website online, it needs to be hosted somewhere. A web host is where all of your website’s pages are stored based off your IP address. The host makes those pages available to other computers connected to the internet. Hosting is important because it is what allows the world to see your website. Our hosting package is competitive to other common hosting services.

Your website shouldn’t take over your weekends or become your second job. We have packages designed for both the size and needs of your company. With our website maintenance package, you will be able to have any changes made – large or small, to your website as often as you need. This includes updating header sliders to stay relevant and up-to-date, tune-ups, updates, security control, database backups and much more. Contact us today to get pricing.

Infographics have become widely used among all industries in both digital and print. They are a clear, effective, and artistic way of presenting information without losing the attention of the viewer. Used as visually-friendly, entertaining educational tools – they add relevant imagery to the content without using photographs. These days, people are constantly inundated with information. Attention spans are decreasing by the second. It can be extremely difficult for people to navigate through countless lines of content. Infographics allow people to digest information much easier through visual data, charts and statistics. With the proper use of color and design, information can be transformed into attention-grabbing, visually appealing graphics.

The Strategic Advertising Program is comprehensive, covering every aspect, from goals to measurement. You can customize the program to a size that fits your budget and needs. The program is broken up into 3 main parts:

1) What do we want to accomplish? Our objectives or goals.

2) How will we reach those goals? What we will do, and what it will cost to achieve.

3) How do we measure results? Determined by whether we have accomplished our objectives.

River City offers traditional and online media research and planning. We have the capacity to handle local and regional media buys. We even offer national and international media placement when needed.

We offer bi-annual and annual integrated marketing campaigns that combines the efforts of all mediums. This includes print, digital, broadcast, direct marketing, email and more. The campaign will be planned-out and scheduled in multiple stages. We do this to ensure that the message is consistently received by the maximum number of people within the target market.

We start out with a month-long Google Ads Assessment. This will determine if Google’s Pay-per-Click Ads are a smart choice for your business. We then review the results of the Assessment with you to determine a budget that works for you and your business. If you need Google Ads account management, we can take care of that for you as well. We want to work with you and don’t lock you into a long-term contract. It’s your call whether you increase, decrease, pause, restart or terminate your ads at anytime.

It is important that your website remains current with the times and trends and takes advantage of new technologies and opportunities. If done well, redesigning your website can result in a high-return on your investment. With technology advancing faster than ever, many website platforms and content management systems haven’t kept up. If your site is more than a couple years old, not only do you look outdated and unprofessional, but you are also more vulnerable to security breaches and hacks. Not only that, but your website is most likely not mobile-friendly. By having your website redesigned in a more current, flexible and progressive platform, your site will be able to adapt with evolving technology and maintain greater security.

A Landing Page is where you drive your highly targeted marketing efforts to, via marketing campaigns, social media, ads, emails or SEO links. The Landing Page is used for lead generation and informational purposes. Using Landing Pages is also an extremely effective way to track your marketing ROI!

Microsite’s are similar to Landing Pages as far as how they work and how you drive traffic to them. However, Landing Pages are usually a single page while Microsites can be outfitted with multiple pages and varying functionality. It can act as a hub of information and even resemble a full website. They are also more valuable when it comes to SEO/climbing search engine rankings than Landing Pages.

Online marketing has become more important than ever because people are spending more time online than ever before. Your business needs to have a presence and be reachable where the people are – and they are all online!

The design of this presence along with the message, placement and call-to-action are all essential to successful online ad campaigns with higher click-through rates and higher conversion rates.

Having an e-Commerce website can be a great competitive advantage for your business. It expands your geographical and customer reach while showcasing your products. An e-Commerce website that is user-friendly is extremely important in generating sales. You will also be able to easily change your promotions and view sales and real-time data on your products or services.

Branding/graphic elements are used as a main tool in Annual Reports. They play an essential role in communicating the message. In such detailed documents as Annual Reports, professional layout and graphics offer a visual break that can be key to whether the document is read or discarded immediately.

Trade Show Displays are one of the most popular items used at trade shows and seminars. They create credibility and a sense of professionalism. Despite their large size, they are easy to travel with and take up very little space. In addition to display design, we also suggest the creation of marketing collateral that compliments the overall brand and display area.

Catalogs and Brochures are among the best offline marketing tools still in use. As “dinosaurs”, they remain extremely effective in influencing the purchase decisions of your consumers. The quality of your brochure and catalog material along with its design and content, adds to your brand image. The more appealing the piece, the more attention it receives, hence the more attention your business receives. We strive to explain your offerings in the simplest and clearest manner while utilizing these inexpensive marketing tools to help sell your business.

Direct Mail is one of the most effective forms of marketing and advertising – it is also one of the cheapest! However, it is critical to understand the importance of a well-designed piece, so your piece is not discarded as junk mail before it is even noticed. We position our Direct Mail pieces as a targeted sales tool. Direct Mail can also increase your brand awareness and has the ability to measure the results without complicated analytics. They are also extremely effective because they are delivered directly to customers’ and prospects’ hands. The recipient is virtually guaranteed to see and read your message. All this while providing reliable returns with negligible cost!

Some people are just not in love with online marketing. They will not be visiting your website or your Facebook page. You need to offer tools they use. They can still be reached through printed materials. This is why flyers and rack cards can be incredibly important. These people would prefer to get handed a gorgeous flyer or rack card which explains your service than receiving an email with the same information. Flyers and rack cards are easily and quickly produced. They are also versatile, affordable and are easily distributed with a large reach.

Your Package Design is where many people will first come in contact with your brand. Certainly you don’t want to waste that initial impression. This is why good design is so important in packaging. Inferior material reflects poorly on you and your business.

Banners are extremely effective tools for both indoor and outdoor advertising. When properly designed, they should grab the customers’ attention at just a glance. It is one of the most cost-effective forms of outdoor advertising there is. Banners can provide a broad coverage and targeted market reach while being capable of weathering the elements. They are perfect for generating repeated exposure, delivering your message over and over again.