River City Consulting’s Battle of the Ads is an advertising competition focused on educating high school students about the advertising industry, through real-world experience – before they begin college. Not only do the students gain valuable experience in adverting, marketing and graphic design, they also have to write, shoot and edit a 30-second TV commercial.
We started this competition to not only gain valuable feedback from the next generation, but also to educate and provide students interested in marketing, branding and advertising an opportunity to step out of their comfort zone and produce results for a real company. We couldn’t be prouder of the students or happier with the results.
This year, Glen Allen and Godwin High Schools’ marketing students split into 14 groups to create campaigns and compete to win the grand prize, having their commercial air on CBS to kick off River City Consulting’s 2020 TV Branding Campaign.
Last month, students presented their campaigns to our judging panel, consisting of six advertising professionals from the Richmond area. 6 finalists were chosen, in alphabetical order below.
The teams need your help!
Go to River City Consulting’s
Facebook,
Instagram,
LinkedIn,
YouTube, and
Twitter
accounts to watch all six ads and vote by “liking” your favorite! The commercial with the most combined likes across all platforms by January 3rd will win the grand prize.
We wish all of our finalists good luck!
If your school is interested in participating in Battle of the Ads 2020, click here to learn more.