DIRECT MAIL MARKETING SERVICES

When paired with digital marketing, direct mail marketing helps your business stand out.

A picture of a mailbox and a computer screen.

Get Better Results!

Pair your Direct Mail with a Custom Landing Page

Are you launching a new product or service? Are you having event? Consider a Custom Landing Page to enhance your customer’s brand experience and ensure a consistent clear message throughout your sales process.

We will create your branded custom landing page design, highlighting a special promotion, event or showcasing your products. We then drive traffic to your landing page with direct mail and additional strategies like digital campaigns, Google Ads management and media placement, while targeting specific market segments.

When paired with a dedicated landing page, direct mail and other marketing strategies can help to create higher conversion rates.

Postcards, Flyers, Catalogs...

Direct mail is a proven way not only to engage your current customers, but also gain and retain new ones. From generating leads and soliciting new customers to building brand loyalty, direct mail is a tried and true channel to add to your marketing campaigns.

When paired with digital marketing, direct mail marketing helps your business stand out. New research shows that:

70% of consumers say direct mail is more personal than online interactions
With direct mail, we can offer multiple customization options to make your mailing piece feel more personal such as including the recipient's name rather than “anonymous” or “current resident.”

54% of consumers say they want direct mail from brands that interest them
Keeping your customers engaged and interested is easy with direct mail. Using your CRM software, we can segment your target consumer for optimized engagement.

42% of recipients read or scan the direct mail they receive
At River City Consulting, we will design an eye catching direct mail piece that will get your message across to your target audience.

39% of consumers try a business for the first time because of direct mail
The response rate to direct mail pieces averages 3.7%
Compared to an average response rate of 2% for mobile and 1% for email and social media

Here are some top reasons why companies of all sizes choose to use direct mail in their marketing strategy.

It's cost-effective. Direct mail printing costs are low in comparison to other marketing strategies, and with solutions like Every Door Direct Mailing, you can pick specific mail routes and zip codes.

It's personal. We offer various customization options, variable data and custom address lasering. Also, physical mail can be put on the refrigerator or in a common area as a reminder.

It’s tangible. Direct mail engages the senses, and it gives your customer something to hold on to and refer back to.

It's flexible. Direct mail provides a variety of formats, such as magazines, postcards, and pamphlets.

It's measurable. Direct mail is measurable and trackable. Our best results are seen when paired with a dedicated custom landing page.

It's targeted. Direct Mail offers you the option of delivering to specific locations, Household Income, number of kids, etc.

According to a study by the USPS, 53% of Americans read their mail while another 21% scan it. This means that the vast majority of your targeted consumers will see your message. And while digital media and marketing is fleeting, the average household doesn't throw out mail for 17 days, giving plenty of opportunities to read or refer back to the mail before moving on.

Contact River City Consulting and our team of experts will design your direct mail piece to help you not only gain, but retain customers.