Gathering inspiration from the curvy lines of SoulTrain, we started with the new business name and logo design. We created an image that is easy to remember, stands out, looks high-end and is fun. The website design and layout showcases the benefits of booking “Party Bus” as well as many local hot spots.
Since the goal was to appeal to a wide range of demographics and multiple markets, we designed the brand identity and messaging around “painting the town” and exciting entertainment.
The new website serves as a resource for contacting, booking and learning more about “Party Bus RVA” with a clean, easy-to-navigate design and strong calls to action. This has helped convert website traffic and strengthen their credibility in the marketplace.