SOCIAL MEDIA SUPPORT

Social media is an essential key to brand awareness. Being active online affords the opportunity to introduce your company to a massive audience that otherwise may not know about it. Additionally, it is the perfect platform to communicate your company’s values and culture, which is important to customers. Social media can even provide “free advertising” from customers in the form of testimonials. Online testimonials can be as simple as an Instagram tag or as much as a Facebook review. Either one provides your business with more visibility.

People like to feel they “know” a business. They want to experience a company’s personality and see the people behind the profile. Talk to your audience. You have the opportunity to give quick and easy support to customers vis your social media channels. Questions, comments,   and concerns can receive timely responses. 

This makes customers and clients feel appreciated and noticed. It's approximated that 70% of buying experiences are based on how a customer feels they are treated; make sure customers feel loved, even the unhappy ones

We all keep our smart phones close. Chances are yours is in arm’s reach, in your pocket, or in your hand. The average person checks their phone once every 12 minutes or 80 times a day... crazy but true. Social media gives you a way to inform your customers of whatever you want them to know. Just remember to keep it relevant and not waste their time. For a restaurant, as an example, this might include sports games airing, happy hour specials, new menu items, wait times, new beer on tap, or just how good a top-selling entrée looks. Whatever it might be, informative posts attract business and remind patrons that you exist!