Why Cheap Websites Hurt Your Business
Why Cheap Websites Hurt Your Business
In our line of work, we often get asked “How much does a website cost?” This question stinks because the answer is hardly ever straightforward. That would be like walking in to a Best Buy
and asking someone with a blue shirt how much a TV costs. Well, what kind of TV are you looking for? What features do you want? Will you be using it for video games? How big do you need it? Do you have a limit on what you want to spend? Just like with most anything else, there are multiple “models” of websites as well, where many factors need to be taken into consideration before quoting.
We understand that sometimes you just need a general idea or ballpark estimate for your website design in Richmond Virginia. So typically, after spending a little time learning about your needs, wants and any specific bells and whistles you may want, we can provide a ballpark estimate – a guesstimate.
On many occasions, a potential client has turned around and said “But I can get a website done for $600 over at XYZ, Inc.” Sure you can, but let us explain why this doesn’t work, if you’re serious about your business.
Most people want to sell something with their website – whether it be a product, a service or an idea. If you go with a cheap website, it will only serve the utmost basic function that a website needs to fulfill: it will give viewers a place to look up information online. It will be lacking aesthetically, it will not be Search Engine Optimized, it may not be mobile responsive for smartphones and tablets and it will most likely not reflect your brand’s message.
A common goal is to have visitors, clients and customers to want to return to your site and spend more money or engage in more content. So, spend a little more on a professional, quality website design and hosting that is built by a professional or professional advertising agency in Richmond Virginia. The return you will see from a well designed website outweighs the little bit you would have saved – tenfold!
The better designed your website is, the better the chance an online visitor will not only return, but he or she will recommend you to others. In short, the better your company is presented, the more credible you look and the more money a client is willing to spend!
So, for anyone looking to build a website on the cheap, first consider the purpose of your website. Think about the impression it will leave visitors. Think about whether or not they will want to return to your website.
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